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Davis, Burch & AbramsNATIONWIDE TRADEMARK ATTORNEYS
The Davis, Burch & Abrams team collaborating around a conference table
NATIONWIDE TRADEMARK ATTORNEYSDAVIS, BURCH & ABRAMS

Trademark attorneys
serving Chicago businesses.

Work with trademark attorneys serving businesses in Chicago. Trademark counsel for Chicago-area food producers, manufacturers, retailers, and service businesses preparing brands for broader distribution.

Protect your brand ↗15-minute phone introduction with intake
KNOW YOUR STARTING POINT$2,700 flat attorney fee · Search + application View package ↗Government fees additional
All 50 statesFederal trademark representation
Attorney-ledAdvice from search through registration
Clear pricingA flat-fee registration package
Best Law Firms — United States 20262025 Virginia Legal EliteTop Lawyers of Coastal Virginia 2026Rated by Super Lawyers 2025

A CLEAR PLACE TO START

Serious brand protection.
Straightforward pricing.

Start with a search and an attorney’s assessment. Then move into application preparation, filing, and tracking under a defined scope. See the included work and limitations here before scheduling a conversation.

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TRADEMARK REGISTRATION PACKAGE

$2,700 flat attorney fee
+ USPTO filing fee$350 per class

Base government filing fee. Additional USPTO fees may apply.

  • Federal, state, and common-law trademark search
  • Attorney opinion letter and consultation
  • Application preparation and filing
  • Responses to nonsubstantive office actions
  • Application tracking through registration
  • Registration certificate delivery, if issued
Start the conversation ↗The $2,700 legal fee covers a search and application for one trademark in up to two classes, provided the mark meets the use-in-commerce requirement. Contact us to confirm eligibility and obtain a quote. Government fees are separate. Substantive work and portfolio management are billed at our current hourly rates. Intent-to-use matters follow a separate fee schedule; contact us for fees.

From a familiar favorite to a wider market.

A Chicago food or consumer-products business may be ready for its first retail order or a new distribution channel. We help address the trademark questions before packaging and production commitments grow.

The restaurant name and the retail label

Dining services, bottled sauces, and other products can call for different coverage. We help assess how customers will encounter each brand.

Your label, your manufacturing relationship

Private-label and co-packer arrangements should leave the brand’s ownership clear. Our team can help address use of the name as products move between manufacturers and retailers.

PROTECTION AT EVERY STAGE

Original thinking.
Serious protection.

Launching something new? Expanding an established business? Start with the right support.

Trademark searches

Make your next move with a clearer picture.

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Trademark registration

Turn a strong brand into a protected asset.

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Office action responses

A question from the USPTO deserves a plan.

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Brand enforcement

Respond when someone crosses the line.

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Renewals & maintenance

Keep your protection moving with you.

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Portfolio strategy

Build a brand portfolio with purpose.

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Davis, Burch & Abrams attorneys working together
A member of the Davis, Burch & Abrams team at work

A team built
for your ambition.

Trademark counsel. Business insight. The strength of a team.

Your brand doesn’t exist in isolation. It lives in the business you’re building. Davis, Burch & Abrams brings trademark work together with a broader practice in business transactions and commercial litigation.

From the first search to the next stage of growth, our team helps you see the bigger picture—and make a confident next move.

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FROM IDEA TO APPLICATION

A clear next step.
At every step.

You don’t need to navigate the process alone. We’ll help you understand the choices ahead.

01 / CONNECT

Start with your brand.

Bring your proposed name or logo, what you sell, and where you are in the launch process. We’ll discuss your goals and the appropriate scope of work.

02 / EVALUATE

Understand your options.

Review the search findings with an attorney. Discuss potential obstacles, your options, and whether to proceed with an application.

03 / FILE

Move forward with counsel.

We prepare and file the application and track its progress. If an issue arises, we explain the next steps and whether additional work is needed.

Davis, Burch & Abrams colleagues walking through the office

Your trademark counsel.
Wherever you build.

We work with trademark clients across the United States, backed by a business law firm with offices in Virginia.

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SELECTED FIVE-STAR GOOGLE REVIEWS

Experience matters.
So does the relationship.

Read all our Google reviews ↗
★★★★★9 years ago
“I used Chris to setup a trademark for my business. He was super knowledgeable, very professional, and completely thorough.”

Matthew W.

Read this review on Google
1 / 17

Explore our full review collection

A selection of firmwide five-star Google reviews across our practice areas. Reviews reflect individual experiences and do not guarantee similar results.

A few questions before we begin.

Can a Chicago restaurant use the same filing for bottled sauces and dining services?

Do not assume so. Restaurant services and packaged food products are different commercial offerings and can fall in different classes. List what is already sold and what is only planned. Counsel can assess whether to file for both, use different filing bases, or stage the applications as the business expands.

USPTO: goods and services

Trademark registration and filing guidance

Does a different recipe avoid a conflict with another food trademark?

Not by itself. Trademark analysis focuses on the brands and the relationship between the goods or services, including how consumers encounter them. A sauce, seasoning, restaurant, or related offering can require a closer look even if ingredients differ. A clearance review should reflect the proposed sales channels.

USPTO: likelihood of confusion

How our trademark searches work

Can our manufacturer register the trademark for our private-label product?

The correct applicant depends on ownership, not merely who manufactures or prints the packaging. Identify the legal entity that owns the brand and review the agreements before filing. If responsibilities are unclear, resolve them rather than choosing an applicant for convenience. Ownership mistakes can jeopardize an application.

USPTO: common application problems

Trademark portfolio and ownership guidance

What specimens should a Chicago consumer-products company keep?

Keep authentic photographs of the goods, labels, or packaging as sold, and relevant ordering-page records. The evidence should connect the mark to the claimed goods. A digitally altered product image or proposed package is not a substitute for actual use. Requirements depend on the goods, services, and filing basis.

USPTO: specimens of use

Trademark registration and filing guidance

Is federal registration useful if we currently distribute only around Chicago?

Potentially. Federal registration can provide important nationwide benefits, but eligibility and the extent of rights depend on the facts, including the filing basis and other parties’ rights. Share planned retail and online expansion with counsel. A federal application should not be treated as permission to ignore an earlier user.

USPTO: benefits of federal registration

Trademark registration and filing guidance

Does a retailer’s private-label order replace the need to protect our Chicago house brand?

Treat the buyer’s brand and your own consumer-facing brand as separate assets. Bring both product presentations and the manufacturing agreement. The filing priorities should follow which names you own and will continue using after the retailer relationship ends.

What should a Chicago food company review when one name moves from a café to grocery packaging?

Compare the café service identity with the packaged-product label and the goods you will actually sell. Assess the scope before the print run; a service filing should not be assumed to describe the new products.

USPTO: goods and services

Substantive advice, substantive office-action responses, and portfolio management are billed at our current hourly rates. Intent-to-use matters follow a separate fee schedule. See pricing and scope.

Let’s talk about your next move by phone or Zoom. Schedule an introductory call.

LET’S TALK ABOUT WHAT’S NEXT

Have a name in mind?
Let’s talk about protecting it.

Tell us what you’re building in Chicago, what you want to protect, and where you need guidance. We’ll discuss the next step and the scope of representation.

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Call usProtect your brand